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Overview

Foursquare offers a suite of developer tools that allow users to create their own apps and products using foursquare's anonymized rich user data and world class location technology. The task was to create a portal describing these possibilities and making it easy for developers to choose and use said tools.

Approach

Build components that showcase the capabilities of Foursquare's API, Database and SDK aided by interactive visuals. Simultanously, identify and deliver relevant information that would aid a developer when choosing the appropiate product.

Product comparison

API sample calls

Price comparison

Product deepdive

By comparing products, I was able to highlight the differences between similar offers. We also provided interactive examples of what making calls to our API would look like, the type of data that call would return and a few possibilities for use cases. Further, I also designed an intuitive price breakdown to make it easy and straightforward to choose the right plan for your budget.

Industry validation

Showing that other large tech companies rely on Foursquare data to deliver their services seemed like a good opportunity to forego the classic logo wall and instead capture a teachable moment. A typical logo wall can be a deceptive tactic, as you may list partners that are no longer or are currently very lightly affiliated to your company. I hoped to provide even further validation of Foursquare's dev tools by actually showcasing HOW these parterns were using them.